How Realtor Erica Fair Turned Rubber Ducks Into the Most Unexpected—and Brilliant—Jeep Marketing Campaign
Every now and then, someone comes along with an idea so playful, so unexpected, and so perfectly on-brand that it instantly reminds you why creative marketing matters. Local Realtor Erica Fair did exactly that—armed with nothing more than a cheerful rubber duck, a clever message, and a whole lot of enthusiasm.
Through Do It Local’s logoed promotional items, Erica customized bright yellow ducks with her branding and the witty line:
“Need a new garage for your Jeep?”
And then? She hit the road.
Erica Fair Realtor’s Jeep Duck Campaign is ready to Roll!
A Fun Twist on a Jeep Tradition
If you know Jeep culture, you know “Jeep ducking”—the tradition of leaving a rubber duck on another Jeep as a friendly surprise. Erica saw the joy behind the ritual and thought:
Why not turn this into a lighthearted, memorable way to connect with the community?
So she did what she does best—mixed creativity with genuine fun. Jeep owners began finding adorable ducks perched on their door handles, mirrors, and dashboards… and every one of them had Erica’s signature energy behind it.
Why This Campaign Works (And Why We Love It!)
This duck drop wasn’t just cute—it was smart marketing. Here’s why:
It sparks joy. Who doesn’t smile when they find a surprise rubber duck?
It fits the culture. Jeep owners already love the ducking tradition—Erica simply elevated it.
It’s memorable. A duck with a message is way harder to forget than a flyer.
It opens a conversation naturally. “Need a new garage for your Jeep?” is clever, relevant, and instantly shareable.
It shows personality. Erica’s genuine love for people and creativity shines through every duck she distributes.
This is community marketing at its finest—personal, fun, and authentically local.
Promotional Products With Purpose
At Do It Local, helping local businesses dream up promotions that spark connection is one of our favorite things. Erica’s campaign is a perfect example of how a simple product becomes impactful when paired with imagination and heart.
And truly—Erica is a blast to work with. She constantly brings fresh ideas, bold energy, and an “anything is possible” spirit that makes campaigns like this take off.
A Little Duck, A Big Message
So next time a Jeep owner discovers a smiling duck on their dashboard, they’re not just getting a laugh—they’re getting a reminder that if their Jeep needs a new home, Erica Fair is ready to help.
And honestly? We can’t wait to see what she dreams up next.
Looking for a garage for your Jeep? Or a new home of any kind?
Contact:
Erica Fair, Realtor/Owner Iron Valley Berks
(c) 610-413-0520 (o) 484-450-8771
